Electric fireplaces have evolved dramatically over the past decade. What was once a simple glowing box is now a centrepiece feature — delivering ultra-realistic flame visuals, flexible installation options, and stunning design impact.
At The Firecraft Centre, with over 85 live displays across two floors in Shropshire, we see first-hand how the look of an electric fire can completely transform a space.
So, what’s the best type of electric fireplace look?
The answer depends on your style, room layout, and how bold you want to go. Below, we break down the most popular and visually striking electric fireplace styles available today.
1. Panoramic “Media Wall” Electric Fires (Modern & Architectural)
Best for: Contemporary homes, open-plan living spaces, statement features.
Panoramic electric fires — often installed within media walls — are currently the most in-demand look in the UK.
These fires:
- Feature wide flame displays (often 1000mm–2000mm)
- Can be single-sided, two-sided (corner), or three-sided
- Sit flush within a bespoke chimney breast
- Pair perfectly with wall-mounted TVs
The result? A sleek, hotel-inspired finish with floating shelves, LED lighting, and integrated soundbars.
At The Firecraft Centre, this style is hugely popular for customers renovating older properties and wanting a modern focal point without structural chimney alterations.
Why people love it:
Creates a true “wow” factor
Ultra-modern aesthetic
Customisable flame colours and effects
Ideal for flat walls (no chimney required)
2. Inset Electric Fires (Timeless & Versatile)
Best for: Replacing an old gas fire, upgrading an existing fireplace opening.
Inset electric fires are designed to fit into a standard fireplace opening or surround.
They’re ideal if:
- You already have a marble, limestone, or wooden surround
- You’re removing a gas or solid fuel fire
- You want a quick and cost-effective upgrade
Today’s inset electric fires offer realistic log beds, glowing embers, and even anti-reflective glass for deeper flame visuals.
Why people choose this look:
Lower installation cost compared to media walls
Retains a traditional fireplace feel
Straightforward installation
Works beautifully in period homes
3. Electric Stove-Style Fires (Cosy & Characterful)
Best for: Cottages, barn conversions, homes without chimneys.
Electric stoves replicate the look of a traditional wood burner — without chimney lining, flues, or fuel storage.
They:
- Plug into a standard socket
- Deliver glowing log effects
- Often feature opening doors for realism
This look works particularly well in alcoves or where customers want the charm of a stove without installation complexity.
Why this style works:
Ideal for flats and new-builds
Traditional charm
Simple plug-and-play setup
No structural work required
4. Wall-Mounted Electric Fires (Minimal & Contemporary)
Best for: Apartments, smaller rooms, minimalist interiors.
Wall-mounted electric fires hang directly onto the wall surface, much like a flat-screen TV.
They:
- Require no recess
- Offer slim profiles
- Suit clean, modern interiors
This look is perfect if you want something visually striking but space-efficient.
Why choose this style:
Often more affordable
Space-saving
Quick installation
Modern, clean aesthetic
So… What’s the Best Look Overall?
If we’re talking about current trends and visual impact, panoramic media wall electric fires are leading the market.
However:
- Want timeless elegance? → Inset electric fire
- Want cosy charm? → Electric stove
- Want minimalist style? → Wall-mounted
- Want a statement feature? → Media wall panoramic
The “best” look is the one that complements your room proportions, furniture layout, and lifestyle.
